34+ Modules

3 Month Duration

10+ Certifications

40+ Tools

Live Project

Become A Pay Par Click (PPC) Experts

Every Step of Creating & Managing PPC Campaigns, Takes You Towards the Level of Expertise

Learn from masters & start your journey of getting expertise.

Highlights Of The Program

Masters Crafted Digital Marketing Course Along with 3 Months Internship on Live Projects

80% Hand-on Experience with 100% Expert Guidance

Syllabus Crafted by Google Awarded Firm practicing Since 2007

10+ Digital Marketing Certifications
Preparation​

Create Own Website (Get Domain Name & Web Hosting Free)

Google/ Hubspot/ Facebook Certified
Trainers

100% Job Assistance​

Lifetime Access to Updated Course
Content

Great Package and Career Growth
Opportunities

Course Curriculum

Digital marketing is a completely new way of reaching your target audience and very few understand it in a right way. It consists of many elements which a marketer uses to design this digital experience for its potential consumers. This first module on digital marketing covers various platforms and proven digital strategies applied in the market with real fascinating success stories of digital campaigns. At the end of this module, you would be aware of well-researched techniques like defining marketing goals, creating buyer persona etc. and latest trends in the field of digital marketing. Excited!! Let us start our endeavor!

  • Introduction
  • What is Marketing?
  • What is Digital Marketing?
  • Marketing Basics
  • Understanding Human Brain
  • Digital Marketing Platforms and Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Defining Buyers Persona
  • Latest Digital advertising trends
  • Case studies of Digital Campaigns

In the digital world, business website and its pages are the real brochures which convey the information about the product or service to its consumers. Like in case of branding unique name of product/service is critical, same is the case with domain name in the web world. This module would explain concept of domain, domain names, how to choose an effective domain name and buy one for you website.

  • Introduction
  • Domain Name
    • What is Domain Name?
    • Domain & Subdomain
    • DNS
    • How to choose effective Domain name?

A business website, a great tool, in the hands of marketer is published to the world by a process called web hosting. Although this is little technical in nature, having good understanding of it is crucial. In this module, you will not only learn key concepts like domain, DNS, hosting provider etc., but also get familiar with tools like hosting control panel and domain control panel. All this is important part of planning of a website.

  • What is Web
    • Hosting?
    • How to choose web hosting?
    • Hosting Control Panel
  • Tools you are going to Learn
    • Domain Control Panel
    • Hosting Control Panel
    • Client Area account @ Hosting Provider

Creation of website involves two phases: Website Planning and Website Development. Planning consists of creating objectives, sitemap and various engagement options for desired target audience. Second phase is Website Development which involves creation of web pages. It is commonly believed that creating website is very technical and only developers can do it. You will be surprised to learn how easy it is to create a working website in no time with tools like WordPress. In this module, along with website planning, you will develop basic understanding of HTML and CSS tags, how to install WordPress and even the SEO plug-ins.

  • Introduction
  • Types of Website
    • Static / HTML CSS
    • Dynamic / Data Base Driven
      • Hardcoded
      • CMS
  • WordPress Overview
    • Planning & Conceptualizing Website
    • Identifying
      • Objective of website
      • Creating Sitemap
      • Planning engagement options
    • WordPress Website Development
      • Installing WordPress
      • Developing website without having coding knowledge
    • HTML Tag Understanding,
      • Anchor,
      • Image,
      • URL’s,
      • Listing,
      • Div,
      • Class etc.
  • Tools you are going to Learn
    • WordPress CMS
    • SEO Plugins

Google displays a kind of “mini-ads” with Google Maps as part of the search page. This comes from Google My Business Center Listing. Google My Business is a software tool which lets you manage information about your business that can appear on Google Search, Maps, and Google+. In this module, you will learn how to register your business in this listing, how to provide other information like photos, videos etc. This will make your potential customers find you in an easier way.

  • Introduction
  • Engage Customers with Google My Business Center
  • Google My Business Center Listing
  • Claim your Google My Business Center Listing
  • Optimizing Google My Business Center Listing
  • Getting it work for your business
  • Manage tools to Engage your customers
  • Google Review & Rating
  • Analysis

Do you want to know how to make your website appear on the top position of google search page, just below the paid advertisements, what you need to master is a methodology called Search Engine Optimization(SEO). Mastering SEO is very critical as one can pursue a career as SEO specialist. The module covers On-page optimization and Off-Page Optimization.
On-Page optimization includes keyword research, competition analysis, SEO friendly content writing, tag optimizations and how to use good analytics. Off-Page optimization contains techniques like link building, blog writing, social book marking, Forum posting and so on. Going beyond this, the module also covers advanced SEO like Google’s search algorithms, latest trends and tools like Bing Webmaster, Alexa Ranking and tools for doing SEO Audit.

  • Introduction
  • Search Engine Basics & SEO Overview
    • What is Search Engines
    • How does Search Engine work?
    • What is a bot/spider?
    • What is keyword?
    • Types of keywords and key phrases.
    • Business Analysis & Categorization.
    • Google Keyword Planner.
    • Keyword Research & Analysis.
    • New Keyword Ideas.
    • Competition Analysis.
    • Finalizing the Keyword List.
  • On Page SEO
    • Introduction to On Page
    • Keyword Density
    • URL Optimization
    • Title Tag Optimization
    • Description Tag Optimization
    • Keyword Tags Optimization
    • Image ALT Tag Optimization
    • SEO Friendly Content Writing
    • Generating/Uploading robots file
    • What is Google search Console?
    • Creating Google Search Console Account
    • Generating/Uploading Google Search Console code
    • Selecting Target Location
    • Importance of Sitemap
    • Difference Types of sitemaps (HTML, XML)
    • Robot.txt
    • HTML Error Code 404, 200, 500
    • Redirection Code: 301, 302
    • Alexa Report
    • Competitor Analysis
    • Website Speed Optimization
    • Mobile First SEO
    • Creating google Analytics Account
  • Off Page SEO
    • What is Link Building
    • Back links and its importance
    • Types of Linking Methods
    • Do Follow Vs. No Follow
    • Link building Guidelines
    • Links Analysis Tools
    • Search Engine submissions
    • Directory submissions
    • Local Business Directories
    • Blog writing and submission
    • Article writing and submission
    • Social Bookmarking
    • Using Classifieds for Inbound traffic
    • Participating in Question and Answers Sites
    • Blogging & Commenting
    • Guest Blogging
    • Press Releases
    • Forum Posting
    • Link Building Resources
    • RSS Feeds
    • How to Create different type of unique content
  • Advance SEO
    • How Algorithm works
    • Search Engine’s Algorithm
      • Google Panda
      • Google Penguin
      • Google Humming Bird
      • Google Pigeon
      • Google Phantom
    • Latest Updates in Google
    • Canonical links
    • Query Deserve Freshness
  • Tools you are going to Learn
    • Google Webmaster
    • Bing Webmaster
    • Alexa Ranking
    • SEO Audit Tool

You have created your business website. Next step is to try to attract as much traffic to your website. Now it will be fantastic if one gets an automated tools which can tell us improvements needed in HTML pages, crawling errors, manual penalties, security issues, increase in 404 pages, malware detected etc. Google Webmaster or Google Search Console is such a tool. In addition to debugging help, it monitors your website performance, submit content for crawling(makes it easy for Google to find contents on your site), and displays the search queries which worked for you in bringing in more visitors and so on.
This module covers Google Search Console in depth along with accelerated mobile pages, search analytics( including clicks, impressions, Click-Through Rate(CTR), average organic position), and international targeting. It also help you learn key tools like Ad Experience Report, Structured Data Testing Tool, Email Markup Tester, Google Merchant Center and Page Speed Insights to further optimize your web pages.

  • Search Appearance
    • Structured Data
    • Rich Cards
    • Data Highlighter
    • HTML Improvements
    • Accelerated Mobile Pages
  • Search Traffic
    • Search Analytics
    • Links to Your Site
    • Internal Links
    • Manual Actions
    • International Targeting
    • Mobile Usability
  • Goggle Index
    • Index Status
    • Blocked Resources
    • Remove URLs
  • Crawl
    • Crawl Errors
    • Crawl Stats
    • Fetch as Google
    • robots.txt Tester
    • Sitemaps
    • URL Parameters
  • Security Issues
  • Web Tools
    • Ad Experience Report
      • Desktop
      • Mobile
    • Testing Tools
      • Structured Data Testing Tool
      • Structured Data Markup Helper
      • Email Markup Tester
    • Other Tools
      • Google Merchant Center
      • Page Speed Insights
      • Custom Search

Local results appear for people who search for businesses and places near their location. For example, when you search for a food joint, google shows you the places near you. Do you want to know how to make this happen for your business? This is local SEO. In this module you will learn how local SEO campaign is much different than a normal SEO campaign and how to improve local ranking using Name, Address, Phone Number and local reviews.

Today almost everyone researches on internet before buying anything. With such an increased used of search engines, it has become an imperative to appear on top of the search page for a particular product or service. There is an increasing competition in businesses to get to the top position on the search page. The strategy used is paid advertisements which is also called as Search Engine Marketing(SEM).
This modules explains the concept of SEM and introduces you to the SEM platforms like Google Adwords and Microsoft AdCenter.

  • Introduction
  • What Is Search engine advertisement
  • What Search engine advertisement platforms
  • Introduction to Google AdWords & Microsoft AdCenter

Google AdWords
On Google search engine, all the paid advertisements are run by Google Adwords platform. Inside out knowledge of this platform is key to being a Google Adwards or SEM Specialist. This module focusses on Adwords set up, Ad copy creation, keyword match types, Ad cost types like CPC, CPM bidding, conversion tracking and display advertisement. SEM being paid marketing the prominent focus is on how to optimize the budget to generate maximum impressions/clicks. For this, advanced techniques like Ad scheduling, A/B testing, attributions are covered.

  • Introduction to Paid marketing.
  • AdWords Account Setup
  • Interface tour and billing setting
  • Ad Goal Set
  • AdWords Account Structure
  • Campaign setting
  • Ad group setup
  • Ad Copy Creation
  • Quality Score
  • Ad Position
  • Understanding Ad Auction
  • Ad Types
    • Text
    • Video
    • Image / Display
    • App Download
  • Keywords
    • Keywords Match Types
    • Keyword Strategy
    • Keywords Research tool
  • Effective Ad techniques
    • Ad Formats
    • Ad Guidelines
    • Ad Extensions
    • Creating Search Ad
    • Creating Display Ad
    • Creating Video Ads
    • Creating APP Promotion Ads
  • Bidding and Budget
    • Manual Bidding
    • Automated Bidding
  • Ad Cost Type
    • CPC Bidding
    • CPM Bidding
  • Conversion Tracking
    • Global Tracking Code Integrations
    • Conversion tracking integration
  • Display Advertisement
    • Intend Based
    • Affinity Based
    • Custom Audiences
    • Remarketing
  • Report Analysis
  • Advance Tactics
    • Ad Scheduling
    • AdWords Interface Customization
    • A/B Testing
    • Multi-User Access
    • Attributions
    • Google My Client Center
    • Google AdWords API

Toggle Content

In 21st century, social media is one of the key platforms for engaging and interacting with customers. Social media promotion is very different from the organic promotion. Various social media platforms has their own peculiarities. This module would cover how to established online identity and drive audience engagement considering the nuances of social media.

  • Introduction
  • Social Media
    • What is Social Media?
    • Social Media Paid Promotion Vs Organic Promotion
    • Why is Social Media is important?
    • How can Social Media help grow business?
    • Platform Wise Social Media Purpose & Uses
    • How to establish online identity
    • Audience Engagement

Facebook is one of the leading social media which very popular. Important aspect of Facebook promotion is creation of business page. This module explains in details development of business page, page management, hashtags, events and so on.

  • Importance of Facebook
  • How to use Facebook effectively
  • Personal Account VS Business Page
  • Facebook Organic Promotions
    • Developing Business Page on Facebook
    • Page management options
    • Facebook Insights
    • Types of Posts and Statistics
    • Open graph
    • Content strategy
    • Hashtags
    • Group Joining & Participation
    • Events
    • Facebook applications
  • Competition analysis
  • Facebook Reporting

Instagram is a quick story-telling platform with photos, pictures and videos. Incredible simplicity of usage on mobiles and this story telling through pictures explains popularity of Instagram. This module covers how to use Instagram effectively through use of its instagram app, filters, hashtags etc.

  • What Is Instagram?
  • Instagram statistics
  • Importance of Instagram
  • Creating Instagram Account
  • Tour of Instagram App
  • How to use Instagram effectively
  • Filters in Instagram
  • Using Hashtags

LinkedIn is a social media platform created specifically for business community. It can help one find business associates and clients through this network. This module helps you learn more about LinkedIn profile, skills and endorsements, recommendations, building connections, creating groups and customization of company pages.

  • What is LinkedIn?
  • Importance of LinkedIn
  • Creating Effective LinkedIn profile
    • Optimizing the profile
    • Skills and Endorsements
    • Recommendations in LinkedIn
    • Creating new connections
    • Posting content in profile
    • Finding Jobs in LinkedIn
  • How to build Connections
  • How to participate in on-line forums, discussions and its importance
  • LinkedIn Groups
  • Customization of Company Pages
  • Posting in LinkedIn Page

Twitter was created as a microblogging platform. It is becoming an important source of information about events as they happen. Wordwide leaders use twitter. This module will help you understand various aspects of Twitter platform like types of tweets, #hashtags and so on. It also covers twitter card strategies to add followers and twitter analytics for getting better results.

  • What is Twitter?
  • Importance of Twitter
  • Profile creation and management
  • How to use Twitter effectively for Business
  • Types of Tweets and Statistics
  • #Hashtags and its uses.
  • Twitter cards strategies to add followers,
  • Marketing and tools
  • Twitter Analytics

Google Plus is social network created and operated by Google. Google+ is integrated as part of Google search results. In this module you will learn how to reap benefits of using Google+ in SEO. It covers types of Google+ pages, increasing the reach and followers, Google+ badge integration and so on.

  • Importance of Google+
  • Creating Profile
  • Benefits of Google+ in SEO
  • Managing Connections
  • Creating Google+ Page
  • Types of Pages
  • How to use Google+ effectively
  • Posting on Google+
  • Increasing the Reach and Followers
  • Google+ Badge Integration
  • Google+ Groups
  • Google Analytics

Pinterest is a social networking platform which allows users to visually share images or videos through their own pin-boards and discover what others have pinned. This module touches various aspects of Pinterest like customizing profile, boards, pins and links, using infographics, integrating Pinterest in your site and how to drive customer engagement.

  • What Is Pinterest?
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics

Platforms & tools You will Leans

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Google Plus
  • Pinterest
  • Hootsuite

Social media marketing(SMM) is a form of internet marketing which consists of sharing updates, posts, images , videos etc. on social media platforms. On social media sharing of contents and creating profiles is free of cost. However, there are paid options too like boosting the post to reach larger audience. This module help you discover various things related to paid social media promotion like Ad Types, audience targeting, bidding strategies, remarketing strategies and how to track conversion.

  • What is Social Media Marketing
  • Ad Types
  • Audience Targeting
  • Bidding strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Today buyer is in the driving seat. 81% shoppers do online research before stepping into the store. To win customers in such a buyer-driven environment, what is most crucial is the high –value content. The content which can attract, give information that can add value and improve engagement is the key for success. This module focuses on how to build an effective multi-device ,multi-platform content strategy. It also explains the difference between effective and ineffective contents, writing compelling content, optimizing it for search engines with the help of real world case studies.

  • What is Content Driven Marketing
  • Objective of content marketing
  • Content marketing strategy building process
  • Fully Integrated Multi Device & Multi-Platform approach
  • Comprehensive Planning Process
  • Content Marketing Overlap
  • Effective vs. Ineffective Content
  • Types of content
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Case study on content marketing

Emails can be used very effectively for marketing. One can get unbelievable ROI of 3800% using this if properly done and this module will exactly teach you how you can also achieve this. The module covers various topics like email subscribers, segmentation, drafting good emails, optimizing email campaigns, A/B Testing, etc. Use of Mailchimp for automating email workflow and analyzing test results is also discussed in details.

  • Introduction to Email Marketing
  • Importance of Email Marketing
  • Difference between E Mail Marketing & Newsletter series
  • Pros and Cons of Email Marketing
  • How to target for 3800% ROI from Email Marketing
  • How to get Email subscribers
  • How to land into Inbox
  • HTML and text Emails
  • Drafting good Emails
  • Optimizing Email campaign
  • A/B Testing
  • Multivariate Test
  • Use of Mail Chimp
  • List segmentation
  • Dashboard
  • Reporting
  • Analyzing test result

Mobile adoption is increasing like crazy. Most of the contents on internet is accessed from mobile phones. Being a very different device from desktop or laptop and different marketing strategy is warranted for mobile users. This module covers peculiarities of different devices, responsive web design and how to create fast pages for mobiles. Common mistakes made in mobile SEO are explained. Then Mobile App strategy is discussed which includes mobile app engagement, targeting options and promoting site in mobile app etc.

  • Understanding different devices
  • Essential Factors to go mobile
  • Web Design for smart devices
  • Responsive web design
  • Dynamic Serving
  • Separate URLs
  • Blocked JavaScript
  • Blocked CSS files
  • Incorrect redirects
  • Faulty redirects
  • Unplayable contents
  • Specific 404 for mobile and its importance
  • Faulty cross-links
  • Fast mobile pages
  • Common mistakes in Mobile SEO
  • Google recommendations for phone sites
  • Mobile Apps Engagement
  • Growth in Mobile Industry
  • Promoting Site in Mobile Apps
  • Benefits of Mobile Marketing
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • App Creation Strategy
  • Reporting in Mobile Ads

Mobile Apps are searched on App Store. It is very important to improve rank of mobile app on the app store. There are many key ingredients to make this happen. They include choosing app name, designing perfect icon, keywords, focusing on rating and reviews, use of local language etc. This module will help you learn all such tricks and techniques to improve rank and reviews of you mobile app.

  • Learn optimizing mobile apps to rank higher in an app store’s search results.
  • Higher your app ranks in an app store’s search results, the more visible it is to potential customers.
  • How to choose APP Name
  • Keywords Strategies for Optimization
  • How to Write Descriptions of APP
  • Designing Perfect APP Icon
  • Writing Titles and Keywords
  • Focusing Ratings and Reviews
  • Analysis of Downloads
  • How to make place in users Mind
  • Presenting Features & Screenshots
  • Using Local Language

Various articles on trends say that in couple of years online contents will consists of video marketing to the extent of 80%. Consumers are viewing videos before taking the buying decision, consumption of videos on mobile is increasing almost 100% every year. Video marketing is one of the key tool in the arsenal of the marketer. In this module, you will learn effective marketing through videos, how to measure the outcomes, advertise on Youtube, customize your channel etc.

  • Learn to use videos as a mode of marketing
  • Learn to measure business outcomes
  • YouTube advertising
    • Importance of YouTube
    • How to use YouTube effectively
    • How to create YouTube Channels
    • Video promotion
    • Increase viewership
    • Annotations
    • Video Bidding CPV
    • Learn to identify who discovers new videos and
    • Learn to customize your channel

Toggle Content

  • Google Analytics
    • Analysis for small/medium and large-scale business
    • Web Analytics
    • Google Analytics Navigation
    • Intelligence Events
    • Traffic Sources
    • Real-Time Reporting
    • Audience
    • Demographics
    • Interests
    • Conversion
  • YouTube Analytics
  • Facebook Analytics
  • Other Social Media Analytics
  • Understanding the
    • Online advertising ecosystem
    • Ad networks
    • Publishers, ad servers
    • Ad exchange servers
  • Ad server basics and installation.
  • OpenX Training
  • Implementing display banner
  • Understanding and implementing banner ad codes
  • Learning setting like geotargeting
  • Frequency capping
  • Pixel tracking
  • Conversions
  • Identifying right publishers using tools Alexa.
  • Understanding how third-party cookies work

Toggle Content

Affiliate marketing is process of earning commission for the efforts spent for promoting (leads or sales generated) someone else’s product or service. This will familiarize you with concepts of affiliate system, affiliate revenue sharing, publisher, advertiser etc. You would also know how to generate passive(without working!) income by becoming a successful affiliate advertiser.

  • How affiliate system works
  • How to earn passive income
  • Affiliate Revenue Sharing
  • Advertiser
  • The Affiliate – Publisher
  • The Consumer
  • How to Become Successful Merchant
  • How to Become successful affiliate Advertiser

Blog marketing is a key starting point for content marketing strategy. Regular blogging helps SEO and creates a reason for your customers to come your website. Blogging can attract audience, establish your authority, build rapport with customers and ultimately will help to get better conversions of potential customers to actual customer. This module will teach you blogging, case studies, brochure etc to improve connect and engagement with potential customers.

  • Increasing audience engagement through content marketing.
  • Nurturing prospect into suspect.
  • Learn to use white paper, brochures, case studies for unique interactions

Success of marketing campaigns is measured on the rate of conversion and cost of acquiring customer. A good marketer always tries to improve on both of these parameter. Getting maximum for the dollar spent is the motto! This module covers what are marketing and sales pipelines, how deal with them and how to optimize marketing touch points to get the best ROI from any type of campaign we do paid or organic.

  • Marketing & Sales Pipelines
  • Optimizing marketing touch points
  • Getting maximum outcome from your paid campaigns
  • Getting maximum outcome from organic marketing

With digital marketing, it is possible to reach millions of potential customers. However, it is impossible to contact each of them and keep them engaged till they buy the product/service. Here comes the automation which is the key disrupting trend in 21st century economy. This module shows you how many of the marketing activities can be automated without compromising personalized experience of the user.

  • For growing marketing teams. Running complete inbound marketing campaigns at scale can be possible with automation.
  • Persona based marketing
  • How to be a part of customer buying journey

Get Prepared For Certificates

Google AdWords Certification

AdWords
Fundamentals

Search
Advertising

Display
Advertising

Shopping
Advertising

Mobile
Advertising

Video
Advertising

Google Mobile Site Certification

Google Analytics Certificate

Other Certification

Hubspot Inbound Marketing Certification

Go DiGital Training’s Practitioner Certificate

Why Go DiGital?

  • 80% hand-on experience with 100% Expert Guidance
  • Syllabus crafted by Google Awarded Firm
  • 10+ Digital Marketing Certifications Preparation
  • Create Own Website
  • Get Domain Name & Web Hosting Free
  • Get Access to Advance Learning Tools
  • Free Learning Tools
  • Practice & Assignments on Live Projects
  • Monitoring Live Digital Marketing Projects
  • Lifetime access to updated course content
  • Internship on Live Projects (3-Month)
  • Individual Focus
  • Placement Preparation
  • Guest Sessions of Industry Experts

40+ Must Know Learning Tools

Upcoming Batches

Weekdays Batch

Address: GoDigitalTraining.com,
Nalstop, Pune

Date: 15-10-2018

Time: 10:00 AM – 12:00 PM, Monday – Friday

Weekend Batch

Address: GoDigitalTraining.com,
Office #201, Vasant Bahawa,
Near Chandani Chowk CCD,
Bavdhan, Pune 411021

Date: 20-10-2018

Time: 12:30 PM – 03:30 PM, Saturday – Sunday

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Upcoming Batches

Weekend Batch

Address: GoDigitalTraining.com,
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Date: 27-10-2018

Time: 10.00 AM – 01.00 PM, Saturday – Sunday

FAQ

You will be attending Training in live environment of MagicWorks. This will help and make you understand about working knowledge of Digital Marketing Practices.

A trainer is qualified and well experienced in the Industry. They have extensive experience in Digital Marketing Consulting and Training assignment.

Yes, we have group discount packages for classroom training programs. Contact our Consoler’s team to know more about the group discounts.

Yes, you can cancel your enrollment. We provide you the complete refund after deducting the administration fee. To know more please go through our Refund Policy.

The registration procedure for Digital Marketing Practitioner Training course is as below.
1.Select your Batch as per schedule available.
2.Fill up the registration form.
Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.
1. Debit / Credit Card
2. Bank Transfer
3. Net Banking
4. Cheque

Yes, we offer course completion certificate upon successful completion of the training program.