Master The Art Of Being Seen On Top In Search Engines

Learn Search Engine Optimization from Masters

Become a Search Engine Optimization Expert

Highlights Of The Program

Masters Crafted Digital Marketing Course Along with 3 Months Internship on Live Projects

80% Hand-on Experience with 100%
Expert Guidance

Syllabus Crafted by Google Awarded Firm practicing Since 2007

10+ Digital Marketing Certifications
Preparation​

Create own Website (Get Domain Name & web Hosting Free)

Google/ Hubspot/ Facebook Certified
Trainers

100% Job Assistance​

Lifetime Access to Updated Course
Content

Great Package and Career Growth
Opportunities

Course Curriculum

Do you want to know how to make your website appear on the top position of google search page, just below the paid advertisements, what you need to master is a methodology called Search Engine Optimization(SEO). Mastering SEO is very critical as one can pursue a career as SEO specialist. The module covers On-page optimization and Off-Page Optimization.

On-Page optimization includes keyword research, competition analysis, SEO friendly content writing, tag optimizations and how to use good analytics. Off-Page optimization contains techniques like link building, blog writing, social book marking, Forum posting and so on. Going beyond this, the module also covers advanced SEO like Google’s search algorithms, latest trends and tools like Bing Webmaster, Alexa Ranking and tools for doing SEO Audit.

  • Introduction
  • Search Engine Basics & SEO Overview
    • What is Search Engines
    • How does Search Engine work?
    • What is a bot/spider?
    • What is keyword?
    • Types of keywords and key phrases.
    • Business Analysis & Categorization.
    • Google Keyword Planner.
    • Keyword Research & Analysis.
    • New Keyword Ideas.
    • Competition Analysis.
    • Finalizing the Keyword List.
  • On Page SEO
    • Introduction to On Page
    • Keyword Density
    • URL Optimization
    • Title Tag Optimization
    • Description Tag Optimization
    • Keyword Tags Optimization
    • Image ALT Tag Optimization
    • SEO Friendly Content Writing
    • Generating/Uploading robots file
    • What is Google search Console?
    • Creating Google Search Console Account
    • Generating/Uploading Google Search Console code
    • Selecting Target Location
    • Importance of Sitemap
    • Difference Types of sitemaps (HTML, XML)
    • Robot.txt
    • HTML Error Code 404, 200, 500
    • Redirection Code: 301, 302
    • Alexa Report
    • Competitor Analysis
    • Website Speed Optimization
    • Mobile First SEO
    • Creating google Analytics Account
  • Off Page SEO
    • What is Link Building
    • Back links and its importance
    • Types of Linking Methods
    • Do Follow Vs. No Follow
    • Link building Guidelines
    • Links Analysis Tools
    • Search Engine submissions
    • Directory submissions
    • Local Business Directories
    • Blog writing and submission
    • Article writing and submission
    • Social Bookmarking
    • Using Classifieds for Inbound traffic
    • Participating in Question and Answers Sites
    • Blogging & Commenting
    • Guest Blogging
    • Press Releases
    • Forum Posting
    • Link Building Resources
    • RSS Feeds
    • How to Create different type of unique content
  • Advance SEO
    • How Algorithm works
    • Search Engine’s Algorithm
      • Google Panda
      • Google Penguin
      • Google Humming Bird
      • Google Pigeon
      • Google Phantom
    • Latest Updates in Google
    • Canonical links
    • Query Deserve Freshness
  • Tools you are going to Learn
    • Google Webmaster
    • Bing Webmaster
    • Alexa Ranking
    • SEO Audit Tool

You have created your business website. Next step is to try to attract as much traffic to your website. Now it will be fantastic if one gets an automated tools which can tell us improvements needed in HTML pages, crawling errors, manual penalties, security issues, increase in 404 pages, malware detected etc. Google Webmaster or Google Search Console is such a tool. In addition to debugging help, it monitors your website performance, submit content for crawling(makes it easy for Google to find contents on your site), and displays the search queries which worked for you in bringing in more visitors and so on.

This module covers Google Search Console in depth along with accelerated mobile pages, search analytics( including clicks, impressions, Click-Through Rate(CTR), average organic position), and international targeting. It also help you learn key tools like Ad Experience Report, Structured Data Testing Tool, Email Markup Tester, Google Merchant Center and Page Speed Insights to further optimize your web pages.

  • Search Appearance
    • Structured Data
    • Rich Cards
    • Data Highlighter
    • HTML Improvements
    • Accelerated Mobile Pages
  • Search Traffic
    • Search Analytics
    • Links to Your Site
    • Internal Links
    • Manual Actions
    • International Targeting
    • Mobile Usability
  • Goggle Index
    • Index Status
    • Blocked Resources
    • Remove URLs
  • Crawl
    • Crawl Errors
    • Crawl Stats
    • Fetch as Google
    • robots.txt Tester
    • Sitemaps
    • URL Parameters
  • Security Issues
  • Web Tools
    • Ad Experience Report
      • Desktop
      • Mobile
    • Testing Tools
      • Structured Data Testing Tool
      • Structured Data Markup Helper
      • Email Markup Tester
    • Other Tools
      • Google Merchant Center
      • Page Speed Insights
      • Custom Search

Local results appear for people who search for businesses and places near their location. For example, when you search for a food joint, google shows you the places near you. Do you want to know how to make this happen for your business? This is local SEO. In this module you will learn how local SEO campaign is much different than a normal SEO campaign and how to improve local ranking using Name, Address, Phone Number and local reviews.

Today almost everyone researches on internet before buying anything. With such an increased used of search engines, it has become an imperative to appear on top of the search page for a particular product or service. There is an increasing competition in businesses to get to the top position on the search page. The strategy used is paid advertisements which is also called as Search Engine Marketing(SEM).

This modules explains the concept of SEM and introduces you to the SEM platforms like Google Adwords and Microsoft AdCenter.

  • Introduction
  • What Is Search engine advertisement
  • What Search engine advertisement platforms
  • Introduction to Google AdWords & Microsoft AdCenter

On Google search engine, all the paid advertisements are run by Google Ads platform. Inside out knowledge of this platform is key to being a Google Ads or SEM Specialist. This module focusses on Ads set up, Ad copy creation, keyword match types, Ad cost types like CPC, CPM bidding, conversion tracking and display advertisement. SEM being paid marketing the prominent focus is on how to optimize the budget to generate maximum impressions/clicks. For this, advanced techniques like Ad scheduling, A/B testing, attributions are covered.

  • Introduction to Paid marketing.
  • Google Ads Account Setup
  • Interface tour and billing setting
  • Ad Goal Set
  • Google Ads Account Structure
  • Campaign setting
  • Ad group setup
  • Ad Copy Creation
  • Quality Score
  • Ad Position
  • Understanding Ad Auction
  • Ad Types
    • Text
    • Video
    • Image / Display
    • App Download
  • Keywords
    • Keywords Match Types
    • Keyword Strategy
    • Keywords Research tool
  • Effective Ad techniques
    • Ad Formats
    • Ad Guidelines
    • Ad Extensions
    • Creating Search Ad
    • Creating Display Ad
    • Creating Video Ads
    • Creating APP Promotion Ads
  • Bidding and Budget
    • Manual Bidding
    • Automated Bidding
  • Ad Cost Type
    • CPC Bidding
    • CPM Bidding
  • Conversion Tracking
    • Global Tracking Code Integrations
    • Conversion tracking integration
  • Display Advertisement
    • Intend Based
    • Affinity Based
    • Custom Audiences
    • Remarketing
  • Report Analysis
  • Advance Tactics
    • Ad Scheduling
    • Google Ads Interface Customization
    • A/B Testing
    • Multi-User Access
    • Attributions
    • Google My Client Center
    • Google Ads API

Want to predict which services or products are going to be in high demand?  Are you planning for exponential growth? Here is the key, Google Trends is fantastic tool available free of cost with 12 years of data. Unlike Google Ads keyword tool, it shows relative popularity of keywords, apparently trending up and trending down products and services. Understanding Google Trends is much more important as it is going to be a key factor in your digital marketing planning. You can identify seasonal trends with exact months for targeted segment or can find current trending topics and encash them to use it for your upcoming marketing budgets as well.

Get Prepared For Certificates

Google Ads Certification

Ads
Fundamentals

Search
Advertising

Display
Advertising

Shopping
Advertising

Mobile
Advertising

Video
Advertising

Google Mobile Site Certification

Google Analytics Certificate

Other Certification

Hubspot Inbound Marketing Certification

Go DiGital Training’s Practitioner Certificate

Why Go DiGital?

  • 80% hand-on experience with 100% Expert Guidance
  • Syllabus crafted by Google Awarded Firm
  • 10+ Digital Marketing Certifications Preparation
  • Create Own Website
  • Get Domain Name & Web Hosting Free
  • Get Access to Advance Learning Tools
  • Free Learning Tools
  • Practice & Assignments on Live Projects
  • Monitoring Live Digital Marketing Projects
  • Lifetime access to updated course content
  • Internship on Live Projects (3-Month)
  • Individual Focus
  • Placement Preparation
  • Guest Sessions of Industry Experts

40+ Must Know Learning Tools

Upcoming Batches

Weekdays Batch

Address: GoDigitalTraining.com,
Nalstop, Pune

Date: 15-10-2018

Time: 10:00 AM – 12:00 PM, Monday – Friday

Weekend Batch

Address: GoDigitalTraining.com,
Office #201, Vasant Bahawa,
Near Chandani Chowk CCD,
Bavdhan, Pune 411021

Date: 20-10-2018

Time: 12:30 PM – 03:30 PM, Saturday – Sunday

Upcoming Batches

Weekend Batch

Address: GoDigitalTraining.com,
Nal Stop, Pune.

Date: 27-10-2018

Time: 10.00 AM – 01.00 PM, Saturday – Sunday

FAQ

You will be attending Training in live environment of MagicWorks. This will help and make you understand about working knowledge of Digital Marketing Practices.

A trainer is qualified and well experienced in the Industry. They have extensive experience in Digital Marketing Consulting and Training assignment.

Yes, we have group discount packages for classroom training programs. Contact our Consoler’s team to know more about the group discounts.

Yes, you can cancel your enrollment. We provide you the complete refund after deducting the administration fee. To know more please go through our Refund Policy.

The registration procedure for Digital Marketing Practitioner Training course is as below.
1.Select your Batch as per schedule available.
2.Fill up the registration form.
Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.
1. Debit / Credit Card
2. Bank Transfer
3. Net Banking
4. Cheque

Yes, we offer course completion certificate upon successful completion of the training program.