34+ Modules

3 Month Duration

10+ Certifications

40+ Tools

Live Project

Social Media Has A Power, You Can’t Even Imagine

You can Master this Art

Become a Social Media Expert to Open up doors of Huge Career & Business Opportunities for yourself.
Let’s Dive together to explore the Journey of Becoming “A Social Media Master”

Highlights Of The Program

Masters Crafted Digital Marketing Course Along with 3 Months Internship on Live Projects

80% Hand-on Experience with 100%
Expert Guidance

Syllabus Crafted by Google Awarded Firm practicing Since 2007

10+ Digital Marketing Certifications
Preparation​

Create own Website (Get Domain Name & web Hosting Free)

Google/ Hubspot/ Facebook Certified
Trainers

100% Job Assistance​

Lifetime Access to Updated Course
Content

Great Package and Career Growth
Opportunities

Course Curriculum

Digital marketing is a completely new way of reaching your target audience and very few understand it in a right way. It consists of many elements which a marketer uses to design this digital experience for its potential consumers. This first module on digital marketing covers various platforms and proven digital strategies applied in the market with real fascinating success stories of digital campaigns. At the end of this module, you would be aware of well-researched techniques like defining marketing goals, creating buyer persona etc. and latest trends in the field of digital marketing. Excited!! Let us start our endeavor!

  • Introduction
  • What is Marketing?
  • What is Digital Marketing?
  • Marketing Basics
  • Understanding Human Brain
  • Digital Marketing Platforms and Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Defining Buyers Persona
  • Latest Digital advertising trends
  • Case studies of Digital Campaigns

In the digital world, business website and its pages are the real brochures which convey the information about the product or service to its consumers. Like in case of branding unique name of product/service is critical, same is the case with domain name in the web world. This module would explain concept of domain, domain names, how to choose an effective domain name and buy one for you website.

  • Introduction
  • Domain Name
    • What is Domain Name?
    • Domain & Subdomain
    • DNS
    • How to choose effective Domain name?

A business website, a great tool, in the hands of marketer is published to the world by a process called web hosting. Although this is little technical in nature, having good understanding of it is crucial. In this module, you will not only learn key concepts like domain, DNS, hosting provider etc., but also get familiar with tools like hosting control panel and domain control panel. All this is important part of planning of a website.

  • What is Web
    • Hosting?
    • How to choose web hosting?
    • Hosting Control Panel
  • Tools you are going to Learn
    • Domain Control Panel
    • Hosting Control Panel
    • Client Area account @ Hosting Provider

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In 21st century, social media is one of the key platforms for engaging and interacting with customers. Social media promotion is very different from the organic promotion. Various social media platforms has their own peculiarities. This module would cover how to established online identity and drive audience engagement considering the nuances of social media.

  • Introduction
  • Social Media
    • What is Social Media?
    • Social Media Paid Promotion Vs Organic Promotion
    • Why is Social Media is important?
    • How can Social Media help grow business?
    • Platform Wise Social Media Purpose & Uses
    • How to establish online identity
    • Audience Engagement

Facebook is one of the leading social media which very popular. Important aspect of Facebook promotion is creation of business page. This module explains in details development of business page, page management, hashtags, events and so on.

  • Importance of Facebook
  • How to use Facebook effectively
  • Personal Account VS Business Page
  • Facebook Organic Promotions
    • Developing Business Page on Facebook
    • Page management options
    • Facebook Insights
    • Types of Posts and Statistics
    • Open graph
    • Content strategy
    • Hashtags
    • Group Joining & Participation
    • Events
    • Facebook applications
  • Competition analysis
  • Facebook Reporting

Instagram is a quick story-telling platform with photos, pictures and videos. Incredible simplicity of usage on mobiles and this story telling through pictures explains popularity of Instagram. This module covers how to use Instagram effectively through use of its instagram app, filters, hashtags etc.

  • What Is Instagram?
  • Instagram statistics
  • Importance of Instagram
  • Creating Instagram Account
  • Tour of Instagram App
  • How to use Instagram effectively
  • Filters in Instagram
  • Using Hashtags

LinkedIn is a social media platform created specifically for business community. It can help one find business associates and clients through this network. This module helps you learn more about LinkedIn profile, skills and endorsements, recommendations, building connections, creating groups and customization of company pages.

  • What is LinkedIn?
  • Importance of LinkedIn
  • Creating Effective LinkedIn profile
    • Optimizing the profile
    • Skills and Endorsements
    • Recommendations in LinkedIn
    • Creating new connections
    • Posting content in profile
    • Finding Jobs in LinkedIn
  • How to build Connections
  • How to participate in on-line forums, discussions and its importance
  • LinkedIn Groups
  • Customization of Company Pages
  • Posting in LinkedIn Page

Twitter was created as a microblogging platform. It is becoming an important source of information about events as they happen. Wordwide leaders use twitter. This module will help you understand various aspects of Twitter platform like types of tweets, #hashtags and so on. It also covers twitter card strategies to add followers and twitter analytics for getting better results.

  • What is Twitter?
  • Importance of Twitter
  • Profile creation and management
  • How to use Twitter effectively for Business
  • Types of Tweets and Statistics
  • #Hashtags and its uses.
  • Twitter cards strategies to add followers,
  • Marketing and tools
  • Twitter Analytics

Google Plus is social network created and operated by Google. Google+ is integrated as part of Google search results. In this module you will learn how to reap benefits of using Google+ in SEO. It covers types of Google+ pages, increasing the reach and followers, Google+ badge integration and so on.

  • Importance of Google+
  • Creating Profile
  • Benefits of Google+ in SEO
  • Managing Connections
  • Creating Google+ Page
  • Types of Pages
  • How to use Google+ effectively
  • Posting on Google+
  • Increasing the Reach and Followers
  • Google+ Badge Integration
  • Google+ Groups
  • Google Analytics

Pinterest is a social networking platform which allows users to visually share images or videos through their own pin-boards and discover what others have pinned. This module touches various aspects of Pinterest like customizing profile, boards, pins and links, using infographics, integrating Pinterest in your site and how to drive customer engagement.

  • What Is Pinterest?
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Strategy
  • Boards in Pinterest
  • Pins and Links
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics

Platforms & tools You will Leans

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Google Plus
  • Pinterest
  • Hootsuite

Social media marketing(SMM) is a form of internet marketing which consists of sharing updates, posts, images , videos etc. on social media platforms. On social media sharing of contents and creating profiles is free of cost. However, there are paid options too like boosting the post to reach larger audience. This module help you discover various things related to paid social media promotion like Ad Types, audience targeting, bidding strategies, remarketing strategies and how to track conversion.

  • What is Social Media Marketing
  • Ad Types
  • Audience Targeting
  • Bidding strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Today buyer is in the driving seat. 81% shoppers do online research before stepping into the store. To win customers in such a buyer-driven environment, what is most crucial is the high –value content. The content which can attract, give information that can add value and improve engagement is the key for success. This module focuses on how to build an effective multi-device ,multi-platform content strategy. It also explains the difference between effective and ineffective contents, writing compelling content, optimizing it for search engines with the help of real world case studies.

  • What is Content Driven Marketing
  • Objective of content marketing
  • Content marketing strategy building process
  • Fully Integrated Multi Device & Multi-Platform approach
  • Comprehensive Planning Process
  • Content Marketing Overlap
  • Effective vs. Ineffective Content
  • Types of content
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Case study on content marketing

Emails can be used very effectively for marketing. One can get unbelievable ROI of 3800% using this if properly done and this module will exactly teach you how you can also achieve this. The module covers various topics like email subscribers, segmentation, drafting good emails, optimizing email campaigns, A/B Testing, etc. Use of Mailchimp for automating email workflow and analyzing test results is also discussed in details.

  • Introduction to Email Marketing
  • Importance of Email Marketing
  • Difference between E Mail Marketing & Newsletter series
  • Pros and Cons of Email Marketing
  • How to target for 3800% ROI from Email Marketing
  • How to get Email subscribers
  • How to land into Inbox
  • HTML and text Emails
  • Drafting good Emails
  • Optimizing Email campaign
  • A/B Testing
  • Multivariate Test
  • Use of Mail Chimp
  • List segmentation
  • Dashboard
  • Reporting
  • Analyzing test result

Various articles on trends say that in couple of years online contents will consists of video marketing to the extent of 80%. Consumers are viewing videos before taking the buying decision, consumption of videos on mobile is increasing almost 100% every year. Video marketing is one of the key tool in the arsenal of the marketer. In this module, you will learn effective marketing through videos, how to measure the outcomes, advertise on Youtube, customize your channel etc.

  • Learn to use videos as a mode of marketing
  • Learn to measure business outcomes
  • YouTube advertising
    • Importance of YouTube
    • How to use YouTube effectively
    • How to create YouTube Channels
    • Video promotion
    • Increase viewership
    • Annotations
    • Video Bidding CPV
    • Learn to identify who discovers new videos and
    • Learn to customize your channel

Blog marketing is a key starting point for content marketing strategy. Regular blogging helps SEO and creates a reason for your customers to come your website. Blogging can attract audience, establish your authority, build rapport with customers and ultimately will help to get better conversions of potential customers to actual customer. This module will teach you blogging, case studies, brochure etc to improve connect and engagement with potential customers.

  • Increasing audience engagement through content marketing.
  • Nurturing prospect into suspect.
  • Learn to use white paper, brochures, case studies for unique interactions

Get Prepared For Certificates

Google Ads Certification

Ads
Fundamentals

Search
Advertising

Display
Advertising

Shopping
Advertising

Mobile
Advertising

Video
Advertising

Google Mobile Site Certification

Google Analytics Certificate

Other Certification

Hubspot Inbound Marketing Certification

Go DiGital Training’s Practitioner Certificate

Get Prepared For Certificates

Get Prepared for Google AdWords Certification

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Video Advertising
  • Google Mobile Site Certification
  • Google Analytics Certificate

Other Certification

  • Hubspot Inbound marketing Certification
  • Go Digital Training’s Practitioner Certificate

Get Prepared For Certificates

Get Prepared for Google AdWords Certification


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AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

Hubspot Inbound marketing Certification

Go Digital Training’s Practitioner Certificate

Why Go DiGital?

  • 80% hand-on experience with 100% Expert Guidance
  • Syllabus crafted by Google Awarded Firm
  • 10+ Digital Marketing Certifications Preparation
  • Create Own Website
  • Get Domain Name & Web Hosting Free
  • Get Access to Advance Learning Tools
  • Free Learning Tools
  • Practice & Assignments on Live Projects
  • Monitoring Live Digital Marketing Projects
  • Lifetime access to updated course content
  • Internship on Live Projects (3-Month)
  • Individual Focus
  • Placement Preparation
  • Guest Sessions of Industry Experts

40+ Must Know Learning Tools

Upcoming Batches

Weekdays Batch

Address: GoDigitalTraining.com,
Nalstop, Pune

Date: 15-10-2018

Time: 10:00 AM – 12:00 PM, Monday – Friday

Weekend Batch

Address: GoDigitalTraining.com,
Office #201, Vasant Bahawa,
Near Chandani Chowk CCD,
Bavdhan, Pune 411021

Date: 20-10-2018

Time: 12:30 PM – 03:30 PM, Saturday – Sunday

What Our Students Say

Dr. Meetali More

I have been into academics since last more than a decade, I have seen the priorities and preferences changing in the academic context. ‘Go Digital’ is the ultimate example of matching the demand of current trend. The genuine work comes from the cognition and the intuition to make a change for the society. Such honest efforts create an impact not only in the results but also in the overall nurturing activity. I like the overall approach of ‘Go Digital’ and would recommend it to all the prospective clients who wish to progress in their personal and career goal. . I congratulate Dr. Ashwini and her team of experts for such a wonderful initiative. I would like to be closely associated with ‘Go Digital’ for coming the years. All the best!!

Dr. Meetali More
HOD, RIIM Arihant

Liz Bailey

Recently Dr. Ashwini posted that when God made her, the ingredients were Beauty, Some Intelligence and not so generous with the height. I would like to update that if I may, having had the opportunity to have met Ashwini on her INLPTA Trainers Training she displayed all of those qualities and so much more. She is a beautiful soul, has passion, courage, determination and clear goals, which were achieved. Ashwini has more than " some intelligence", she has emotional and spiritual intelligence more than she realized. My observations proved that her intentions are pure and supportive as she continually worked as a team in an ethical way, always considering others and looking after herself, very important, I agree she may be a bit on the short side but stands tall in every other way. I would fully recommend that anyone who wants to make a real difference to their lives and that of others grabs every opportunity to learn from Dr. Ashwini.

Liz Bailey
International Trainer

Bhakti Yande Chitare

Ashwini an extremely humble, sweet, effervescent and brilliant individual to work with. When I met Ashwini mam for the first time, it was a very warm meeting, we instantly clicked. You feel very much attached to her. There were few things I had never done before. Mam would tell me how to do it. She would also explain the science behind that. It was always a great learning with her. I have learnt various concept and the even how those concepts came into existence. She would always share links to read and learn from, books to gain knowledge which would help me improve my skills. She has always been a support system professionally as well as personally. The best guiding star and a friend too. Anyone who loves to learn shall meet Ashwini Mam at least once and I am sure the association never ends. All the best Ashwini Mam!

Bhakti Yande Chitare
Analyst

Apoorv Tatwawadi

I came for Ashwini’s program of NLP in Recruitments. The key takeaway for me is the tools and techniques to manage my emotions, sort my thinking and objectively look at any situation. It was a great experience overall. Ashwini explained the concepts interestingly through her stories. She made sure that we understood the activities and make us do it by being tough at times. Thanks Ashwini for creating this program especially for recruiters.

Apoorv Tatwawadi
HR Executive

Sankalpa Sathe

A dearly friend, a Coach and a professional. She is clam and a Minute listener which made me To trust her more to share all my issues. She is insightful on her Subject which makes her diagnose the problem correctly. With her experience, scientific methods and Guidance I came over my hindrances.Just met her once in person and rest all the conversation or sittings were on Video call. Her prompt responses and availability helped me come over my problems in few course of time. Wishing you to spread all your noble work for mental health and happiness. Kudos to you Ashwini!!!

Sankalpa Sathe
Deo , Dubai

Rama Chavhan

Ashwini introduced me to NLP. My daughter studied Phonetics in school. Still, she was having some difficulty in making her own spellings. Ashwini introduced her to Visual way of learning spellings. It worked wonderfully with her and now she can spell forward as well as backward. Also, Ashwini makes the session very interesting by telling stories so children listen to her with focus and concentration.

Rama Chavhan

Amit Kakde

I met Ashwini to sort some areas of life. At times she is a tough coach. She pushes you and makes you do things which you are not used to and that makes you reach your goals. If you want to grow professionally I strongly recommend you to get the psychometric analysis and coaching from my lovingly tough coach.

Amit Kakde

SH

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Student

Vishakha Jha

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Vishakha Jha
Student

Apeksha Mane

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Apeksha Mane
Student

Upcoming Batches

Weekend Batch

Address: GoDigitalTraining.com,
Nal Stop, Pune.

Date: 27-10-2018

Time: 10.00 AM – 01.00 PM, Saturday – Sunday

FAQ

You will be attending Training in live environment of MagicWorks. This will help and make you understand about working knowledge of Digital Marketing Practices.

A trainer is qualified and well experienced in the Industry. They have extensive experience in Digital Marketing Consulting and Training assignment.

Yes, we have group discount packages for classroom training programs. Contact our Consoler’s team to know more about the group discounts.

Yes, you can cancel your enrollment. We provide you the complete refund after deducting the administration fee. To know more please go through our Refund Policy.

The registration procedure for Digital Marketing Practitioner Training course is as below.
1.Select your Batch as per schedule available.
2.Fill up the registration form.
Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.
1. Debit / Credit Card
2. Bank Transfer
3. Net Banking
4. Cheque

Yes, we offer course completion certificate upon successful completion of the training program.

34+ Modules

3 Month Duration

10+ Certifications

40+ Tools

Live Project

Digital marketing is a completely new way of reaching your target audience and very few understand it in a right way. It consists of many elements which a marketer uses to design this digital experience for its potential consumers. This first module on digital marketing covers various platforms and proven digital strategies applied in the market with real fascinating success stories of digital campaigns. At the end of this module, you would be aware of well-researched techniques like defining marketing goals, creating buyer persona etc. and latest trends in the field of digital marketing. Excited!! Let us start our endeavor!

  • Introduction
  • What is Marketing?
  • What is Digital Marketing?
  • Marketing Basics
  • Understanding Human Brain
  • Digital Marketing Platforms and Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Defining Buyers Persona
  • Latest Digital advertising trends
  • Case studies of Digital Campaigns

In the digital world, business website and its pages are the real brochures which convey the information about the product or service to its consumers. Like in case of branding unique name of product/service is critical, same is the case with domain name in the web world. This module would explain concept of domain, domain names, how to choose an effective domain name and buy one for you website.

  • Introduction
  • Domain Name
    • What is Domain Name?
    • Domain & Subdomain
    • DNS
    • How to choose effective Domain name?

A business website, a great tool, in the hands of marketer is published to the world by a process called web hosting. Although this is little technical in nature, having good understanding of it is crucial. In this module, you will not only learn key concepts like domain, DNS, hosting provider etc., but also get familiar with tools like hosting control panel and domain control panel. All this is important part of planning of a website.

  • What is Web
    • Hosting?
    • How to choose web hosting?
    • Hosting Control Panel
  • Tools you are going to Learn
    • Domain Control Panel
    • Hosting Control Panel
    • Client Area account @ Hosting Provider

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Get Prepared For Certificates

Get Prepared for Google AdWords Certification

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Shopping Advertising
  • Mobile Advertising
  • Video Advertising
  • Google Mobile Site Certification
  • Google Analytics Certificate

Other Certification

  • Hubspot Inbound marketing Certification
  • Go Digital Training’s Practitioner Certificate

Get Prepared For Certificates

Get Prepared for Google AdWords Certification

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

AdWords Fundamentals

Hubspot Inbound marketing Certification

Go Digital Training’s Practitioner Certificate